Snider Plaza's Starbucks at 6733 Hillcrest Avenue closed in late September. It was one of about 250 North American stores Starbucks shut that week, and a corporate letter explained why. A few weeks earlier and a short walk away, a new coffee shop had opened with an atrium, a live tree, and a pour-over priced at $50. Places that work in Snider Plaza are built for customers who sit down, and that has been true for decades.
What Starbucks actually said
People Newspapers reported the closure on September 29. The paper quoted a letter on the door that called it a "very difficult decision." As of September 28, the Hillcrest store no longer appeared on Starbucks' website.
The company-wide explanation came from Chief Operating Officer Mike Grams in a September 24 letter, also quoted by People Newspapers:
"We have carefully reviewed our North America coffeehouse portfolio and identified locations where we do not believe we can consistently deliver the experience we want for customers and partners or where we don't see a path to acceptable financial performance."
According to the same report, the roughly 250 closures were about 1% of the company's more than 18,000 North American stores. Starbucks did not publish a full list of the affected locations. The letter doesn't single out the Snider Plaza store, and any guess about its numbers would be just that.
The Park Cities have seen this before. People Newspapers noted that the Highland Park Village Starbucks closure was announced in 2023. At the time, Highland Park Village Chief Marketing Officer Victoria Snee said Starbucks had shifted toward to-go and mobile orders, which "isn't conducive to our shopping environment." That remark was about a different shopping center, but it describes a different kind of business from the cafés still serving coffee around Snider Plaza.
The new arrival was designed around the opposite habit
PaperCity reported on September 7 that Kilo Coffee had just opened at 6600 Snider Plaza, Suite 110, next to Sueño. Alex Vu runs it with his siblings Victoria and Ryan Vu. Their family runs V's House, a Vietnamese restaurant.
Everything about Kilo invites a slower visit. PaperCity described "tons of different spaces to sit in," including The Atrium, which has natural light and a live tree. The name comes from the precision equipment behind the counter. The menu has two tiers. Signature coffee and matcha drinks include a cola coffee with lime zest, an Avocado Cream .010, and a Yuzu Berry .007. The slow bar is the second tier, with nine offerings that start at $11 and top out at a $50 pour-over.
That price only makes sense if customers stay to drink it. A $50 pour-over is meant to be watched while it's made and finished at a table. Kilo's own site lists hours of 7 a.m. to 7 p.m. daily, which reaches well past the usual morning rush.
Kilo's neighbor points the same way. Sueño Coctelería Mexicana opened at 6600 Snider Plaza, Suite 100, in early summer. The Dallas News reported that the restaurant would serve dinner seven days a week and brunch on Saturdays and Sundays, and that Alma Agave, its separate 23-seat tequila lounge, would open evenings only. Sueño expands a Richardson concept and was developed with the Dallas operators The Bellomy Group. Founders Julio Pineda and Cristian Lujano are still involved. A writer for the Dallas Observer had already eaten there by the July Fourth weekend. Weekend brunch next door to a café open until 7 p.m. means one address on Snider Plaza now covers the whole day.
The plaza never depended on the chain
People Newspapers made this point in its closure story. It noted that Snider Plaza "has no shortage of remaining coffee shops" and named White Rock Coffee and Kilo. White Rock Coffee is at 6715 Hillcrest Avenue, on the same stretch of Hillcrest as the closed store.
Several of the plaza's breakfast spots have been there for generations, and they work like Kilo does. You sit down, you get a plate, and nobody hurries you. Kuby's, Bubba's Cooks Country, and JD's Chippery's original location are all within a few doors of each other. Starbucks was the outlier on this block.
If your old routine ended at 6733 Hillcrest, the other Starbucks still in the area is at 6407 Hillcrest Avenue, according to People Newspapers.
A Snider Plaza morning, hour by hour
Here's how the plaza opens, using hours each business publishes on its own site. Hours change, so check before a special trip.
- White Rock Coffee, 6715 Hillcrest Avenue. Opens at 6 a.m. daily, the earliest coffee in the plaza. The company's location page lists two different closing times, so plan on morning visits here.
- Bubba's Cooks Country, 6617 Hillcrest Avenue. Breakfast runs 6:30 to 11 a.m. daily, then lunch and dinner until 10 p.m.
- Kuby's Restaurant, 6601 Snider Plaza. Breakfast is 7 to 11 a.m. and lunch 11 a.m. to 2:30 p.m., Monday through Saturday. Kuby's is closed Sundays. The menu also lists strudel, cake and pie, available until the restaurant closes at 2:30 p.m.
- Zest Café, 6730 Snider Plaza. Opens at 7 a.m. every day with a breakfast-and-lunch menu. It stays open until 9 p.m. Monday through Saturday and closes at 3 p.m. on Sundays.
- Kilo Coffee, 6600 Snider Plaza, Suite 110. Open 7 a.m. to 7 p.m. daily.
- JD's Chippery, 6601 Hillcrest Avenue, Suite A. This is the original cookie-baking location. It opens at 7 a.m. on weekdays and 7:30 a.m. on Saturdays, closes at 5 p.m., and is closed Sundays.
- Sweet Paris, 6632 Snider Plaza. Open 8 a.m. to 9 p.m. daily, serving breakfast, brunch, specialty coffee, crêpes, waffles and milkshakes.
Sundays are the one schedule to watch. With Kuby's and JD's Chippery both closed, a Sunday morning in Snider Plaza runs through White Rock Coffee, Bubba's, Zest, Kilo and Sweet Paris, with brunch at Sueño later in the day.
What's coming, and what isn't yet
Parlor's Ice Creams is the next addition. The company's location page lists a shop at 6722 Snider Plaza as "Coming Fall 2026" but gives no opening date or hours. A social post embedded on the page says the owners have broken ground. Fall 2026 is already well along, so follow Parlor's own channels for an opening date.
Nearby, the Yo-Chi frozen-yogurt shop at 5710 Lovers Lane drew an estimated 5,000 guests over its October 3 opening weekend, People Newspapers reported. The Australian brand chose that spot for its first U.S. location. It isn't in Snider Plaza, but it adds another dessert stop close by.
The plaza's online directory still lists Starbucks at 6733 Hillcrest, so don't treat the directory as current for that storefront. The empty space is on Hillcrest, one of the plaza's most visible edges, on a block where the newest business, Kilo, was built around seating.
If you're thinking about a move within walking distance of your morning coffee, or getting a home ready for buyers who want exactly that, Duncan Real Estate Co can walk you through how University Park's blocks differ. Schedule a Consultation with Ty Duncan and the team.
