Listed Friday. 9 offers by Sunday. Closed $75,000 over asking price.
A 1927 brick Tudor in the heart of Kessler Square. Extensively renovated in 2020, the home offered timeless architectural character with fully updated systems and finishes. Three bedrooms, two bathrooms, 1,790 square feet, and one of the most striking exteriors in the neighborhood.
There was just one challenge: the comps didn't fully support our asking price of $799,900.
We knew that price could only be justified — and exceeded — if buyers felt the difference the moment they arrived. So before we ever went live, we put in the work.
Ty Duncan brings something most agents can't: he does this every day. He knows what buyers are looking for the moment they walk in the door, what inspectors are going to flag, and which make-ready items actually move the needle. Every detail of the home was addressed and dialed in before a single showing was scheduled.
Then we layered our marketing system on top of that foundation.
Before the listing went live, we personally invited neighbors to an exclusive sneak preview, complete with a specialty coffee bar and on-site barista. We sent personalized emails to nearby homeowners, distributed door hangers throughout the neighborhood, and built anticipation before the sign ever went in the yard.
When the listing launched, we deployed a multi-platform digital campaign across Instagram, Facebook, and video, paired with professional photography and a full suite of marketing assets designed to showcase the home at its absolute best.
The open house wasn't an afterthought. It was a main event.
List Price
Sale Price
Over Asking
Days to Contract
Private Showings
Open House Groups
Offers Received
Appraisal
Title Costs
Buyer's Agent Commission
The comps said $799,900 was a stretch. The market said otherwise.
This result didn't happen by accident. It happened because of the right preparation, the right presentation, and a marketing system built to create demand and drive competition. Every home we list gets this same level of attention and strategy, regardless of price point.
If you're thinking about selling your home, we'd love to show you what this approach could mean for your specific property.